Gatehouse Bank, an Islamic finance provider, asked us to investigate why Muslim consumers were not taking up Islamic finance, their understanding of the subject, and how they could create uptake. We commissioned a poll of 1000 UK Muslims to understand their perceptions and experience of finance generally and Islamic finance. The output was a first of its kind Muslim consumer report identifying the key attitudes to Islamic finance and how to create engagement. This was a new approach to supporting Muslim needs and values in the finance sector.